Job Title


Marketing Manager

          a.k.a Manager Marketing, Manager of Marketing, Manager, Marketing, Manager- Marketing, Manager-Marketing, Marketing Manager and Marketing, Manager.
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Contains the words marketing and manager.

Summary

Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors.
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Career phase is Early to Mid career.
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Top five industries 34.1%, others 65.9%

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1.3 yrs 2.3 yrs 4 yrs

Average time in this position is 2 years 4 months.

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Description

Marketing managers also identify potential markets.  Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.

Notes

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook