Job Title
Market Research Analyst
a.k.a Analyst, Market Research.
[Add]
Contains the words market, research and analyst.
SummaryResearch market
conditions in local, regional, or national areas to determine potential sales
of a product or service. May gather information on competitors, prices,
sales, and methods of marketing and distribution. May use survey results to
create a marketing campaign based on regional preferences and buying habits.
View Full Description
Career Path
Previous Jobs  to Market Research Analyst
View All
|
Market Research Analyst to Next Jobs
View All
|
Education
Industries
Top five industries 41.8%,
other industries 58.2%
|
Time in Position
Average time in this position is 1 year 8 months.
|
Salary
National averages for Market Research Analyst
Research Salary
Tags
Description Wiki
[Edit]
DescriptionMarket research analysts help companies understand what types of products people want, determine who will buy them and at what price. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.
Market research analysts devise methods and procedures for obtaining the data they need by designing surveys to assess consumer preferences. While a majority of surveys are conducted through the Internet and telephone, other methods may include focus group discussions, mail responses, or setting up booths in public places, such as shopping malls, for example. Trained interviewers usually conduct the surveys under a market research analyst's direction.
Market opinion research has contributed greatly to a higher standard of living as most products and services consumers purchase are available with the aid of market research. By making recommendations to their client or employer, market research analysts provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services. For example, child proof closures on medicine bottles exist because research helped define the most workable design; and the growing variety of ready to cook meals, such as microwaveable soups and prepackaged meat products, exist because of increasing public demand for fast and convenient meals. The information also may be used to determine whether the company should add new lines of merchandise, open new branches, or otherwise diversify the company's operations. Market research analysts also help develop advertising brochures and commercials, sales plans, and product promotions such as rebates and giveaways based on their knowledge of the consumer being targeted.
Description Sources
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
|
|
