Sales managers direct the firm’s sales program. They assign sales territories, set goals, and establish training programs for the sales representatives.
Sales managers advise each sales representative on ways to improve
their sales performance. In large, multi-product firms, they oversee
regional and local sales managers and their staffs. Sales managers
maintain contact with dealers and distributors. They analyze sales
statistics gathered by their staffs to determine sales potential and
inventory requirements and to monitor customers’ preferences. Such
information is vital in the development of products and the
maximization of profits.
Notes
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook