Director of Marketing oversees a company's marketing strategy. For the most part marketing directors concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors. Ultimately marketing directors want to know which market segments will buy their company's products and how best to sell those products to their target market.
The duties of a marketing director vary considerably from company to company. Some marketing directors limit themselves to analyzing the market potential and profitability of various products and to developing strategies to achieve the greatest number of sales of those products in the market. Other directors are responsible not only for analyzing markets and proposing strategies but also for implementing those strategies through market research, product development, advertising, and sales promotion programs. Still other marketing directors have sales managers reporting to them.
